Final Project Storyboard

Week 07 Assignment

Jeremy Cox

So I followed Jeremy cox but interestingly enough, they did a video about paul rand. I like this video for the simplicity of the artwork. The more opening your mind about graphic design but also the way these images were moved around and portrayed gave them some life. The movement of the dots in explaining the different graphic design qualities was very impressive. And the light shadows and color part, which happened so fast, was almost the most impressive and eye stimulating piece.

Jeremy Coxs’ work and the team he works with, defiantly have a new age style to them. It seems like they are setting the standard in what looks good and is super cool in the after effects realm. A pioneer in using the mixture of paint, watercolors, strong vectors, well placed pictures.

Week 06 Assignment

Motion Graphics Critique/Assessment

So I know I stole this from your like vimeo videos but I would actually like to try something similar to this for my final project.

Structures and Composition - The structures were books, cardboard, and different colored paper. It was like everything was focused on a small scale. Composition were small skaters composed to life sized books and objects.

Image and Image Type - Many pictures cut out of skaters in different positions while doing their tricks from start to end. Set to back grounds of little flower buds and crumpled paper. Dark around some of the pictures. Shots going from right to left. The Images of skaters moving from left to right or right to left but they kept this style up the whole video.

Symbols and Symbol types - Long straight lines. Mainly from the books and the other objects used to make grind curbs and rails.

Time - Day time. Could tell by the blue sky paper with the birds on it. Also the pictures with the flowers and brighter backgrounds.

Sound - The alloy, grinding, and landing sounds were soft and helped the feel of the skaters being bite sized. The music was very happy and cheery.

Intent - Show off another form of making skate boarding look cool. Taking your regular pics of skaters and putting them into a new environment. Show skating in a stop motion form but doing it by adding a theme of almost cartoony animation. Also the contrast from darker pics to lighter pics give a feel of an older motion picture.

Meaning - A feel good meaning. Kind of gives skating a different image. It could have deep meaning like skating gets such a small scale of respect in this much larger world. Almost like skaters are that small, like skating around on our books and cardboard, and can be missed if not paying attention closely. The rich powerful big wigs who run everything look down on skating and they like feeling that they can crush skaters at anytime like a piece of paper.

Genre - Modern. Could fall into any genre when skating has been around. At least the ones with those double lipped boards. So like 1990’s till now.

Week 05 Assignment

Great Typography Piece

I love the use of textured back ground and a little art design flair off to the left of a simple large “A”. A little overlay and capitol bold letters down the side of that one letter. “live” in red but with the “A” making alive. This was simple but very clever to me and really made a statement without crazy hard graphics or funky molding and twisting of text. I like how this is great simple done well

http://webdesignerwall.com/tutorials/typographic-contrast-flow

This blog I found to be very informative and simple to read and understand. I enjoyed the simplicity of this article and it’s use of visual diagrams. I feel this layout really set these ideas in stone in my mind.

Here are a couple which stuck out for me.

3. Color
Color contrast is a common way to distinguish between navigation, headings, link, and body text.

You can use faded color to indicate something that is disabled or not available.

Sometime you don’t need to make something bigger to get more attention, you can create emphasis by using brighter color, such as red.

You can also use color to distinguish individual word within a group of text.

I like how they threw in so no-no’s also.

Tips: avoid using uppercase in the body text or in long sentence because it will reduce readability.

One of the common mistakes made by most editors (particularly the Microsoft Word users), is the tendency to use the underline decoration to emphasize certain text. This is a big mistake in web typography. Readers will misinterpret the underlined text as a link because the browser underlines the link by default. So, do not underline any text that is not a link when posting on the web.

Birth/Death
Storyboard

Happy/Sad
Storyboard

Week 04 Assignment

Typography Motion Graphic

Size: Large in your face letters to zoom out to smaller text giving you a sec, split second, to read it.

Texture/Patterns: Yep yep. This makes the whole ensemble of the graphic. The old time movie style with darked edges and constant lines running back n forth across the screen. What I like about it is it doesn’t seem to have any patterns. It runs off of chaos and different ways to throw text at you with each shot. If there was a pattern I would have to say it’s the use of same color and stacking style of the lettering.

Color: White, black, but also greys and brownish tint for the old style back ground. Great use of negative space. A full switch from black text on white background, to white text on black background.

Symbols: Tv screen sets which are reproduced over the top of each other and faded back. A “S” shape squiggly line which has lettering in it and later turned sideways and reproduced like the Tv screen shots.

Shape: Very boxed in feel. Like you’re limited to the screen which you are encapsulated in.

Typography: Simple like Arial Bold font. All capitols.

Music: Also, along with the texture, makes this piece. The old school groovy beat. The turn table mixing gives perfect cues to twist the typography or zoom in or out at your face. There’s a spot which says “breaking the news” in the music which they used type for. Almost like they are saying, “this is the way typography motion graphics are done.” Breaking the news to everyone on how to do it. The music breaks at points which give it that almost not perfect and way more authentic DJ sound. Another great point where changing the background and the scene take place.

Motion: The motion I would have to say thirdly makes this piece. The big sideways letters then you stop and move through the “O”. [Flickermood], flickers. [Pixol Moving] swing in all together then break to individual letters in 3D space, which is my favorite part. [Fluid Typography] gets thrown around by the sideways “S” shapes. Then [Flickermood] has two sizes both rotated to the side a bit criss crossing but also have broken up scratchy motion inside of the lettering.

All and all I love this piece and it did give me more ideas about my project. I’m sure this is going to make me want to try more things only making my project harder for myself. yay!

Week 02 Assignment

Snatch

Not the most motion graphic or highly fabricated after effects title scene but I like the subtle use of after effects to give the viewer a clear view of what type of moving they are getting themselves into. Speeding up and then slow motion shots, connecting an item from one scene to a totally different scene, and then the freeze frame with color and the names of the characters.

I love Guy Ritchie’s style. The opening credits aren’t credits at all. They are just an introduction to the characters and the movie. It takes away from the traditional, also traditionally boring, beginning credits. It’s almost like his style is more of an intro to the characters and the type of people they are so he doesn’t have to do a long story line for each. The great after effects part is how the diamond is spun around and moved from one persons eye and hand to another persons eye and hand. Then its put in a safe and opened from another safe. The tricky one is the bag throw between two scenes and them moving horizontally so the eye can follow it. Then the flip of the bag and of the scene to give a feel of dumping it out. To the cards laid down and picked up by another person. So clean in the edits and how they are switched mid motion so it is really hard to even notice the switch. So all of that might be more editing then after effects but I think the two go hand and hand.

The freeze frame with the different light hue colors, the threshold portrait look, and the typography big blocky with lines and stars all give a real badass, sorry for the profanity, vintage style and feel to it. Almost you know it’s going to be a cult classic right out the gates. Also, I don’t believe these graphics are too hard to do. One background color, one color for the persons outline, and the threshold overlay. Then the text on top.

I cannot comment on the music used because I do most of my work at the Lab here at school and haven’t figured out how to listen to things I click on. I have a headset but yah, don’t really know how to get that working. If it isn’t possible, I promise to do these in the future, at my house, which has a computer fully equip with speakers.

One thing I like the most, about these opening titles, is thinking that I could pull something like this off.

Week 01 Assignment

Mood:  Action Packed.  Darker mood.  A half real, half comic style which gives the main guy kind of a comic book hero feel.  He’s dragging a man out of a building also showing the hero type.  

Message:  It’s a race against time, with the clock at the beginning and the music which sounds like Mission Impossible.  How to get out of life or death situations.

Feeling:  Definitely a McGyver feel to it.  Man caught in a sticky situation and has to get out, or get away, in a few minutes.  It feels exciting with all the quick action shots of cars flying through the air, elevators dropping, or things blowing up.  It feels intense.  The life or death situations make you feel for the person. You are intrigued on making sure they make it out alive.

Color:  Black, White, and Red colors.  Those are more the comic book embedded colors amongst all the real footage.  In the real life footage all of the clothes were dull colors and even the footage had a dull and lightened up hue.  This corresponded with the comic book artwork and on the freeze frames the artwork colors fit.   

Timing:  Quick shots. Lots of close up shots which were brief and switch to another angle to give that, “time is running out,” feel. The freeze time moments are what really make this commercial. It almost feels like time is ticking and times up when it freezes. The time stoppage is the chance to freeze the scene into a comic book square or as to place it on a comic book page.

Movement: Cars driving off cliffs, elevators falling, car flying into water. Movement plays a large part in this after effect. The sense of urgency and intensity of the situation are shown through the fast paced movement of the moving objects. A piece of the car blows up into your face at the end. Great use of making you feel like your right there with him.

Typography: My favorite part of this piece. The type is placed so well in each scene, say above the falling elevator, or in the underwater car on the backs of either seat. The direction of the text and placement makes it apart of the scene instead of some text over the top. The type of text gives the comic book feel and the colors of black and red help it pop off the scene. I keep saying comic book but it is actually more like rules from a manual. The arrows are a nice touch point which way to head and the dotted arrow helps show “Jump” this direction.

Space: The text is placed at different 3 dimensions in the the scenes giving depth and layers. Like say when he’s running from the dogs, it freezes and the camera pans back over three different sentences each one closer and closer. The text “Worst Case Scenarios” jumps out at you in the end also kind of an in your face move.